Facebook创始人扎克伯格公开信：让每个人能发出自己的声音

Facebook的创建目的并非成为一家公司。它的诞生，是为了践行一种社会使命：让世界更加开放，更加紧密相连。让每个人紧密联接，能够发出自己的声音。人们分享的越多，文化就越开放，彼此之间的理解也就越深

　　Facebook在美国当地时间2月2日正式向美国证券交易委员会(SEC)提出首次公开发行(IPO)申请，计划融资50亿美元。该公司创始人、CEO马克·扎克伯格发表公开信，称Facebook有三大愿景和五大核心价值。



　　扎克伯格在信中称，Facebook的创建目的并非成为一家公司。它的诞生，是为了践行一种社会使命：让世界更加开放，更加紧密相连。让每个人紧密联接，能够发出自己的声音。人们分享的越多——即便只是与密友或家人分享——文化就越开放，彼此之间的理解也就越深。
　　扎克伯格认为，世界的信息基础架构应当与社交图谱类似——以自上而下或对等为基础建立起一个网络，而不是目前这种自上而下的单体结构。我们还相信，赋予人们分享信息的控制权，是重塑这种方式的基本原则。
　　以下为公开信全文：
　　Facebook的创建目的并非成为一家公司。它的诞生，是为了践行一种社会使命：让世界更加开放，更加紧密相连。
　　对于投资者而言，理解这一使命对于我们的意义，理解我们如何做出决定，以及我们为什么从事现在的工作，是一件非常重要的事情。我将在本文中阐述这些问题。
　　科技改变了人们传播和消费信息的方式，我们为之感到鼓舞。我们经常谈论印刷媒体和电视等发明——通过提高通信效率，它们发端了众多社会关键领域的深刻变革。它们让更多的人能够发出自己的声音，鼓励进步，改变社会组织方式，使我们更紧密地联系在一起。
　　今天，我们的社会走到了新的临界点。我们所处的时代，是一个大多数人都能够使用互联网和手机的时代——它们是分享所思、所感和所为的基本工具。Facebook渴望提供服务，使人们拥有分享的力量，帮助他们再一次改造众多核心机构和产业。
　　让每个人紧密联接，能够发出自己的声音，并推动社会的未来变革，是一种迫切需求，也是一个巨大机遇。人类需要建设的技术基础设施的规模亘古未有；我们认为，这是值得关注的最重要的问题。
　　我们希望巩固人与人之间的联系
　　尽管这一使命博大宽泛，但“风起于青萍之末”，我们将从“两人关系”迈出第一步。
　　人际关系是社会的基本构成单元，是我们发现创意、理解世界并最终获得长久幸福的必经之途。Facebook创造多种工具，帮助人们相互联系，分享观点，并以此拓展人们建立和维护人际关系的能力。
　　人们分享的越多——即便只是与密友或家人分享——文化就越开放，彼此之间的理解也就越深。我们相信，这可以在人与人之间创造更多、更强的关系，并且可以帮助人们获得更多的不同观点。
　　通过帮助人们建立这种联系，我们希望重塑人们传播和消费信息的方式。我们认为，世界的信息基础架构应当与社交图谱类似——以自上而下或对等为基础建立起一个网络，而不是目前这种自上而下的单体结构。我们还相信，赋予人们分享信息的控制权，是重塑这种方式的基本原则。
　　我们迄今为止已经帮助8亿多人建立了1000多亿个联系，我们的目标是推动这种重塑进程加速发展。
　　我们希望改善人们与企业和经济体系的联系
　　我们认为，一个更加开放、联系性更强的世界将有助于创建更强的经济体，在这个经济体中将出现更多可信的企业，从而生产更好的产品和服务。
　　随着人们分享的信息越来越多，他们通过自己信赖的人获取的有关产品和服务的信息也越来越多。这便简化了挖掘最佳产品的流程，而且可以改善他们的生活质量和生活效率。
　　通过简化寻找最佳产品的流程，可以让企业因为打造更好的产品而获得回报——所谓更好的产品，是指围绕人们的个性，开发的有针对性的产品。我们发现，“通过设计而社交”(social by design)比传统的方式更具参与性，而我们也希望看到有更多产品向着这一方向发展。
　　我们的开发者平台已经推动数以百万的企业开发出质量更高、社交性更强的产品。我们在游戏、音乐和新闻行业看到了具有颠覆性的新方法，我们预计还将在更多行业看到类似的颠覆，而这些颠覆都将源于“通过设计而社交”的新方法来实现。
　　除了打造更好的产品，一个更加开放的世界还将鼓励企业与用户展开直接而可信的互动。已经有超过400万家企业在Facebook上建立起企业页面(Pages)，他们可以借此与用户展开对话。我们也希望这一趋势继续发展。
　　我们希望改变人们与政府和社会机构的联系
　　我们相信开发帮助人们共享的工具可以带来更加坦诚和透明的政府对话，赋予人们更多直接权利，让政府官员更有责任感的提供解决部分重大问题的更优解决方案。
　　通过给予人们共享的能力，我们开始看到他们能够尽可能的表达自己观点，这些声音从数量上和规模上都得到了增长，不能被忽略。我们逐渐认为政府应该对问题和担忧给予更加快速的响应，因为这些担忧是通过所有人民直接反应而来，而不是其它选定的中间机构。
　　通过这一进程，我们认为世界将出现支持互联网并为人民权力奋斗的领导人，这其中包括人们共享他们想要的信息，获取任何想要共享信息的权力。
　　最终，随着更多经济体转向个性化高质量产品，我们预计能够解决创造就业岗位、教育和健康医疗等重大世界问题的社交新服务将出现。我们期待为这一进程尽其所能。
　　我们的使命和业务
　　正如我以上所说，Facebook并不只是为创建公司而创建。我们总是关注我们的社交使命、服务及其使用的用户。对于一家上市公司来说，这是一种不同的途径，所以我想解释一下为什么该途径可行。
　　我想从第一版的Facebook说起，这是我希望存在的版本。自那时起，Facebook涌现的大多数理念和代码大来自我们招聘的人才团队，这些人因为我们的吸引力而来。 虽然大多数人才主要关注开发和成为伟大产品的一部分，但是他们希望赚钱。通过打造人才团队，建立开发者社区、广告市场和投资者群，我们已经深刻理解如何打造一家强大的公司，强大经济引擎和强势经济增长是将众多人团结在一起解决重要问题的最好方式。
　　道理很简单：我们并不是为了赚钱开发服务，而是赚钱开发更好服务。 我们认为这是一种开发产品的很好方式，这段时间以来，我认为越来越多的人开始使用不以利润最大化为目的的公司服务。
　　通过专注于我们的使命和开发伟大服务，从长期来看，我们将为股东和合作伙伴创造最大价值。其次，这将使得我们吸引最优秀的人才并开发更伟大的服务。我们早晨醒来后的第一目标不是赚钱，但是我们知道，完成我们最好使命的方式是打造最强大和最有价值的公司。
　　这也是我们对启动IPO(首次公开招股)的看法，我们为了投资者和员工而上市。我们曾经对他们承诺给予他们权益，这些权益因为我们的努力工作获得，此次IPO将兑现我们的承诺。随着我们成为一家上市公司，我们也对新投资者做出了类似承诺，并将努力兑现。
　　“黑客方式”
　　作为我们构建一家强大公司计划的一部分，我们努力将Facebook变成用户的最佳平台，用以对世界产生重大影响，从其他用户那里学习。我们已经创建了独一无二的文化和管理方式——我们称之为“黑客方式”(Hacker Way)。
　　由于媒体将“黑客”描述成入侵电脑的人，这个词成了一个贬义词，这是不公平的。事实上，黑客的意思只是快速开发某样东西，或测试我们所能作的事情的界限。同许多事情一样，它有好坏两个方面，但我结识的绝大多数黑客都是具有理想主义的人，他们希望对世界做出积极贡献。
　　“黑客方式”是一种涉及不断改进和创新的态度。黑客们认为，有些事情始终可以变得更好，没有事情是完整的。他们必须不断对其进行改进，因为他们常常面对的人对现状感到不满意。
　　黑客们试图从长远角度构建最佳的服务，并且通过不断进行小规模创新而非奢望一劳永逸的解决问题来实现这个目标。为支持这一事业，我们已经构建了一个测试架构，在任何时间，这个架构都可以对数千个版本的Facebook进行测试。我们的座右铭是“行动比完美更重要”，提醒我们始终保持前进的动力。
　　黑客行为还是一种与生俱来的自觉纪律。黑客们不是对某个新创意是否可行或开发某件产品的最佳方式进行连续几天的无休止讨论，而是亲自动手尝试。Facebook办公室贴着一个黑客标语：“代码胜于雄辩”。黑客文化还非常开放，面向精英阶层。黑客们认为，最佳创意应该总能笑到最后。
　　为鼓励这种方法，我们每隔几个月就会举行一次“黑客马拉松”(hackathon)比赛，让人们依照他们的新创意开发产品模型。最后，整个团队会一同分析和研究开发出来的产品。我们最为成功的一些产品就来自于这种形式的比赛，例如时间线、聊天、视频、移动开发架构，以及HipHop等最为重要的基础架构。
　　为了保证我们所有的工程师分享这种办法，我们要求所有入职的新工程师必须接受一个称为“Bootcamp”项目的考验，他们会从中学习到我们的代码、工具和方法。业界有许多工程部门负责人不愿亲自动手进行编码，但我们正在寻找注重实践的人才，他们愿意、也能够通过Bootcamp的考验。
　　以上事例均与工程有关，但我们经过提炼，可以将这些原则概括为我们运营Facebook的五个核心价值：
　　关注影响力
　　如果我们希望对社会做出最大的贡献，实现这一途径的最佳办法就是确保我们始终专注于解决最重要的问题。这听上去简单，但我们认为大多数公司都做得不好，浪费了大量时间。我们期望Facebook的每一个人善于发现最大的问题并予以解决。
　　快速行动
　　快速行动使我们可以开发更多的东西，更快学习新知识。但是，随着大多数公司的壮大，发展速度开始大大放慢，因为他们更害怕犯错误。我们的座右铭是：“快速行动起来，打破常规”。这个理念是，如果你从来不打破常规，你的前进速度可能就不够快。
　　勇敢无畏
　　打造不错的东西便意味着冒险。这或许让人感到害怕，使得大多数公司不敢从事他们应该做的事情。但是，在一个瞬息万变的世界，如果你不愿冒险，最终只会失败。我们的另一个座右铭是：“最冒险的事情就是不冒任何风险。”我们鼓励每个人勇于尝试，即便这意味着会做错事。
　　保持开放
　　我们认为，一个更为开发的世界会变得更好，因为人们拥有更多信息，可以做出更好的决定，对社会做出更大的贡献。这同样也是我们公司的运营模式。我们尽力使Facebook的每一个人可以尽可能多的接触到公司各个方面的信息，这样，他们就能做出最好的决定，对公司产生最佳的影响。
　　培育社会价值
　　Facebook的任务是让世界变得更加开放和连接，而不仅仅是创建一家公司。我们希望Facebook的每一个人每天无论做什么，都能专注于为世界创造真正的价值。感谢大家抽出宝贵时间来阅读这封信。我们认为我们有机会对促进世界的发展做出重要贡献，同时打造一家长盛不衰的公司。我期待着与大家一起创建伟大的东西。

Facebook Founder's Open Letter: to Give Everyone a Voice



“There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future”



Facebook CEO and founder Mark Zuckerberg tucked a letter into the company’s filing for an initial public offering, in which he explains the reason why he created the company, and its mission.
“There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future,” the enigma said.
The social network filed on Wednesday to raise a targeted 5 billion U.S. dollars in a hotly anticipated initial public offering, setting the stage for Silicon Valley’s biggest-ever IPO.
Shares of Morgan Stanley, who was appointed as the principal underwriter, soared 4 percent in Wednesday’s trading.
Here below is Mark Zuckerberg’s letter in full:
LETTER FROM MARK ZUCKERBERG
Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.
Facebook Files $5B IPOWe think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.
At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television — by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.
Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones — the raw tools necessary to start sharing what they’re thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.
There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.
We hope to strengthen how people relate to each other.
Even if our mission sounds big, it starts small — with the relationship between two people.
Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.
At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.
People sharing more — even if just with their close friends or families — creates a more open culture and leads to a better understanding of the lives and perspectives of others. We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives.
By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world’s information infrastructure should resemble the social graph — a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring.
We have already helped more than 800 million people map out more than 100 billion connections so far, and our goal is to help this rewiring accelerate.
We hope to improve how people connect to businesses and the economy.
We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.
As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.
One result of making it easier to find better products is that businesses will be rewarded for building better products — ones that are personalized and designed around people. We have found that products that are “social by design” tend to be more engaging than their traditional counterparts, and we look forward to seeing more of the world’s products move in this direction.
Our developer platform has already enabled hundreds of thousands of businesses to build higher-quality and more social products. We have seen disruptive new approaches in industries like games, music and news, and we expect to see similar disruption in more industries by new approaches that are social by design.
In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.
We hope to change how people relate to their governments and social institutions.
We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.
By giving people the power to share, we are starting to see people make their voices heard on a different scale from what has historically been possible. These voices will increase in number and volume. They cannot be ignored. Over time, we expect governments will become more responsive to issues and concerns raised directly by all their people rather than through intermediaries controlled by a select few.
Through this process, we believe that leaders will emerge across all countries who are pro-internet and fight for the rights of their people, including the right to share what they want and the right to access all information that people want to share with them.
Finally, as more of the economy moves towards higher-quality products that are personalized, we also expect to see the emergence of new services that are social by design to address the large worldwide problems we face in job creation, education and health care. We look forward to doing what we can to help this progress.
Our Mission and Our Business
As I said above, Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works.
I started off by writing the first version of Facebook myself because it was something I wanted to exist. Since then, most of the ideas and code that have gone into Facebook have come from the great people we’ve attracted to our team.
Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team — and also building a developer community, advertising market and investor base — I’ve developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.
Simply put: we don’t build services to make money; we make money to build better services.
And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.
By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term — and this in turn will enable us to keep attracting the best people and building more great services. We don’t wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.
This is how we think about our IPO as well. We’re going public for our employees and our investors. We made a commitment to them when we gave them equity that we’d work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As we become a public company, we’re making a similar commitment to our new investors and we will work just as hard to fulfill it.

The Hacker Way
As part of building a strong company, we work hard at making Facebook the best place for great people to have a big impact on the world and learn from other great people. We have cultivated a unique culture and management approach that we call the Hacker Way.
The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I’ve met tend to be idealistic people who want to have a positive impact on the world.
The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo.
Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping.
Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”
Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win — not the person who is best at lobbying for an idea or the person who manages the most people.
To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have. At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.
To make sure all our engineers share this approach, we require all new engineers — even managers whose primary job will not be to write code — to go through a program called Bootcamp where they learn our codebase, our tools and our approach. There are a lot of folks in the industry who manage engineers and don’t want to code themselves, but the type of hands-on people we’re looking for are willing and able to go through Bootcamp.
The examples above all relate to engineering, but we have distilled these principles into five core values for how we run Facebook:
Focus on Impact
If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.
Move Fast
Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.

Be Bold
Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time.
Be Open
We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.
Build Social Value
Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.
Thanks for taking the time to read this letter. We believe that we have an opportunity to have an important impact on the world and build a lasting company in the process. I look forward to building something great together.